The client approached me to design a logo that would represent their business. They provided three shape requirements—triangle, circle, and pentagon.
Without a defined concept, the challenge was to find meaning within these constraints.
A logo should be more than just shapes; it should tell a story.
Why this business? Monetization is a function, not a purpose.
There must be an underlying directive—something beyond profit.
To create something meaningful, I needed to understand the company’s foundation.
Through discussions, I learned that Haizer Logistics was born out of necessity—a response to unfair treatment by a former contractor. This backstory became the guiding principle for the design.
Optimization Log: Iterative refinement initiated.
In addition to the common expectations of a logistics company, I refined a list of key elements and over 50 sketches into a single, powerful concept.
A beast that embodies air and sea, speed, sharpness, and boldness.
This project moved on to the second mission.